Company Info

Who are we? Well, we seek out the finest natural ingredients available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to customer service. Add to that the excitement and rewards we bring to our partners, and you start to get a sense of what we’re all about. 

Our Core Values

We Create Supplements That Meet a Higher Standard

We Create Supplements That Meet a Higher Standard

At Trulira, you won’t find filler formulas or mystery blends. You’ll find thoughtfully crafted health and beauty supplements made with ingredients we’ve carefully researched with one question in mind: Is this truly good for you? 

We ban more than 300 ingredients from our products and rely on third-party testing, GMP- and NSF-certified, FDA-registered facilities in the USA to help ensure consistent quality, batch after batch. If a formula doesn’t meet our standards, we don’t make it.

We Delight Our Customers

We Delight Our Customers

Our customers are the heart of Trulira. Every bottle, every formula, every message we send is designed to support real people with real goals.

We aim to meet or exceed expectations at every touchpoint:

  • Clear labels and straightforward formulas
  • Helpful education about what’s inside and why it’s there
  • Fast shipping and a 30-day money-back guarantee that makes shopping stress-free

We’re always listening, learning, and improving so that every interaction feels personal, trustworthy, and refreshingly easy.

We Grow with Our Affiliates, Partners, and Team

We Grow with Our Affiliates, Partners, and Team

Our success is shared. Trulira is built on the energy, insight, and passion of the people who choose to represent our brand — our customers, Affiliates, Partners, and internal team members.

We strive to create a supportive, empowering environment where people can:

  • Learn about wellness, ingredients, and ethical selling
  • Grow new skills in communication, leadership, and entrepreneurship
  • Be recognized and rewarded for the value they bring

There’s no room for “us versus them” thinking here. We’re on the same side — building a brand we’re proud to share with the people we care about most.

We Practice Win-Win Partnerships with Our Suppliers

We Practice Win-Win Partnerships with Our Suppliers

Behind every capsule is a network of growers, ingredient suppliers, manufacturers, and quality experts. We see them as partners, not just vendors.

We work to build relationships that are grounded in:

  • Respect, fairness, and integrity
  • Transparency around sourcing and quality practices
  • A shared commitment to better ingredients and better outcomes for customers

When our partners thrive, we’re able to keep raising the bar on quality, consistency, and innovation across every Trulira formula.

We Create Profits and Shared Prosperity

We Create Profits and Shared Prosperity

We believe profit is not just a number — it’s what allows us to keep serving people well. Profits help us invest in better ingredients, more rigorous testing, improved customer care, and new formulas that address real-world needs.

Because Trulira is built to be shared, our growth also creates opportunities for our Affiliates and Partners. Through fair commissions, rewards, and free product opportunities, we aim to create a model where doing good for customers can also do good for your household.

We grow at a pace that keeps three things in balance: customer satisfaction, partner happiness, and long-term financial health.

We Care About Our Community and the Planet

We Care About Our Community and the Planet

Trulira is about more than what’s inside the bottle. It’s about the impact we make on people and the world around us.

We are committed to:

  • Championing ingredient standards that prioritize human wellness over shortcuts
  • Encouraging honest, compassionate conversations about health, beauty, and body image
  • Exploring ways to reduce waste and make more sustainable choices in our packaging and operations over time

Our goal is simple: leave people, communities, and the planet better than we found them — one product, one conversation, and one partnership at a time.